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June 2015

We are known as the Dream Merchants – Sarita Chadha

Director Sarita Chadha chats with IAD about her successful career in the industry and tells upcoming directors to be deeply involved in work, stay focused and to keep a cool head on the set. Did you always want to be a director? Right from my childhood, art and craft always attracted me. Whenever I got appreciation for my drawings and singing, I thought I’d do something that involves creating and imagined people appreciating me and my work. It was a hobby that turned into a profession. I am still learning. This is who I have always wanted to be. Sarita Chadha during a commercial shoot with actor Govinda Tell us some of the top TV ads/brands...

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