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Opinion

How the AD industry will evolve in the coming years and how people can get into Ad Film Production – Sarita Chadha

Future is Digital. Let’s compare, today even e-papers are read digitally, people have shifted from print to digital as they are impatient, they want to come to the point immediately. The first 5 seconds have to attract them to watch further. Also due to the content being watched on their smartphones, sometimes they watch on mute, so the ad films have to have a visual impact, as people have started listening with their eyes and not ears. As far as entertainment is concerned People have a lot of options today, so the content that we make should be as per the target audiences we are catering to, it needs to be fresh, original,...